I went to the APTA Private Practice section bought all their documents, attended all their trainings & events and none of it applied to my business or showed me how to grow my business without physicians referrals.
I knew I needed to Market Directly to Patients and that information just didn’t exist for physical therapists. I had to go outside of our industry to figure it out, adapt it to how physical therapy works and I’ve been sharing the secret with my mastermind & coaching clients over the last decade.
Still to this day, typical industry sponsored events will not teach you how to build a business without relying on insurance companies.
I've been to countless Physical Therapy industry events hosted by the APTA and other companies marketing events, etc...and they're all still teaching you how to go market to Physicians, how to buy them lunch, shake their hand, buy ads in the newspaper and the best ways to file insurance claims.
I'm a doctor. You are a doctor. Why am I going to market my services to other doctors and beg them for referrals when our patients are the ones ultimately making decision about their health & wellbeing?
If our Patients are the number one focus of our Physical Therapy interventions and relationships, then they need to be the focus of our outreach and marketing efforts.
I've tried to share my message via the APTA and they don't really want to hear it. I've submitted almost a dozen speaking proposals and articles and I'm tired of trying to go down that path. It's too forward thinking for the established way of doing things.
If you’ve ever been to an industry event, or hesitated to go because you felt that the topics and presentations just don’t apply to you, then PT Biz Con is where you belong.
This one of a kind physical therapy business conference is going to teach you what most people don't want you to know.
You will learn exactly what to do, what to say and when to do it to get all the patients you need to come to your physical therapy clinic, forgo their insurance benefits and pay their hard-earned cash for the physical therapy treatments you provide and the transformation you're going to help them achieve in their life.
So you can grow and scale your PT business without relying on the crooked insurance companies, you need to come to PT Biz Con so you can leave with the exact step-by-step blueprint for massive success.
This is not a conference that is going to teach you how to do things the old traditional way taught by the dinosaurs in our industry. You will learn cutting edge marketing strategies and get real solutions to your business struggles so you know exactly how to grow and scale your business and10X your action, your thinking, your income and your impact on the world!